AllDeals gets acquired by Dealzone
Breaking News: According to unconfirmed rumours the group buying aggregator website "Alldeals" has been acquired by the group buying aggregator "Dealzone".
Movement in the group buying market: 2011 was a year filled with fluctuations for group buying in South Africa with the purchase of Twangoo by Groupon, the purchase of Ubuntudeal by "Bid or Buy" and the closing down of Zappon, Dealify, Dealio and a few other smaller daily deal websites. Since then the market seemed to calm down for a while untill now with the purchase of AllDeals just recently.
Alldeals was one of the first group buying aggregator websites in South Africa, starting up early in 2011 with a simple but effective website, and has since grown in size as more group buying websites sprung up.
Aggregator websites help consumers find the best deals available in a fast, free and convenient way by centralizing all the different deals in one place, thus making them easy to find and saving users from having to sign up to tens of different daily deal websites simultaneously. In 2011, there were approximately 7 aggregator websites in South Africa, but by the end of 2011/beginning of 2012, only 4 were actually running. Today there are about 8 aggregators in South-Africa , 3 of which are the biggest players leading the way, among them is "Dealafrica" which was established in the beginning of 2011 and is said to have become one of the most popular.
The details of the transaction are still unknown and there has been no official comfirmation regarding the transaction from either of the sides. Nevertheless, it is hard not to notice the change in the footer on the AllDeals website which clearly states: "alldeals – Powered by Dealzone". It is unclear why the transaction itself (even withouth the details) was not publicly announced.
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Disclaimer: The above information is based on hear say and the footer on the alldeals website and has yet to be confirmed by either of the above mentioned parties. Additionally, Dealafrica is in no way related to alldeals or Dealzone
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